Exploited social media marketing and achieved an increase in customer engagement, website traffic and revenue.  Optimized content on each social media channel with creative content.  Joined or engaged in relevant conversations on behalf of the brand and soft sold services offered by three separate brands managed by Loxley.  Built and executed a social media strategy through competitive research, platform determination, benchmarking, and messaging. Generated, edited, published and shared daily content (original text, images, video or HTML) that builds meaningful connections that encouraged community members to take action.  Created editorial calendars and syndication schedules for the Digital Marketing team.  Captured and analyzed social data, metrics, insights and best practices and created action plans based on the data.  Collaborated with customer service department, Marketing, and medical departments to manage reputation.